Moblogging From O'Hare - The Best Ad Campaign in Terminal C
I'm in the middle of a 3 hour layover in O'Hare (cheers to public wi-fi!) on my way to Aspen so I figured there was nothing better to do than blog. I got intrigued by the high quality of print ads here so decided to take some snapshots of the best ones. Each of the best ads I saw had something in common -- a captivating campaign. This is something we're working on right now with IntelliContact -- trying to come up with a visually stimulating and attention grabbing way to portray our message that "We Simplify Email Marketing." We've gone from the Chuck Norris/Elvis campaign to the customer picture campaign to the Create, Send, Track campaign. Well, anyway, here are the ads. Which do you think are the best and what do you feel are the essential elements of a great, memorable campaign that can influence society and start movements (and in turn drive demand)?
Posted by ryanallis at June 27, 2006 01:45 PM
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About this Blog: Follow the journey of entrepreneur Ryan Allis as he builds his company iContact into the worldwide leader in on-demand software for online communications, publishes his book Zero to One Million, travels the country as a speaker on entrepreneurship, explores the worlds of public policy, technology, marketing, management, leadership, venture capital, and organizational behavior, and lives a passionate life as a North Carolina entrepreneur and CEO.