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Blog Home > Official Launch of IntelliContact 4.0

August 11, 2006


Official Launch of IntelliContact 4.0

Today we announced the official launch of IntelliContact 4.0. Below is the information from the IntelliContact blog entry.

IntelliContact 4.0 Email Marketing Software

We began this process back in October of last year--taking in feedback from hundreds of survey responses, forum postings, and support tickets. Today, ten months later, a completely redesigned IntelliContact 4.0 has officially launched. We're very excited about the launch and feel that we now can say that we have a world-class email marketing application (or more accurately multichannel emarketing application) that is one of the best if not the best in the industry. Today, we are able to stand in unison behind our new mantra: "We Simplify Email Marketing" and behind our new manifesto.

IntelliContact 4.0 Email Marketing Software Interface

What Does This Mean To You? Well...

  1. All new trial users will default to the 4.0 interface. They will still have the option to switch back to the old 3.0 interface for some time.
  2. The "Beta" in the logo has been replaced with 4.0.
  3. We've released the new update from the past month of development work done in response to the over 1000 feedback tickets we received during the beta.
  4. We now recommend that you test out and switch to the 4.0 interface at your earliest opportunity by clicking on the switch link at the top in the white bar. (Don't worry, we'll still allow switching back and forth to 3.0 for at least a few months).

What's New In 4.0 Since the Beta

We got loads of feedback from many, many people about IntelliContact 4.0 Beta. We love you all for that; you gave us insight to some pieces of the application that we wouldn't have seen on our own.

While the biggest changes are the new interface and the addition of RSS Feeds and Public Newsletter Archiving, there are also a number of additional improvements we've made in the last 30 days that were released this morning.

Last month, we told you that we were going to do many of the things you suggested. Now, we want to take a few minutes to let you know some of the things we've fixed. This list doesn't cover everything we've done in the last 4 weeks; if we did that, this page would go on forever. But some of the coolest, neatest and biggest improvements are:

Less Scolling
The entire header area, from our logo to the tabs, takes up less room. All of our landing pages are now displayed 2x2, putting many more actions "above the fold." Our fonts are smaller.

More Friendly Tables
The action icons in all of our tables are bigger, making them easier to click on. We've accomplished this without making any row take up more vertical space. The tables are now much wider, reducing the clutter and allowing us get a little more infrmation in them.

Improved Help
On many pages, we've added a sliding help window. If you see a gray bar on the right side of the application, with the word "Help" emblazoned on it, you'll know that help isn't far away. Simply click "Help" and a help window will slide out on top of what you're working on. When you're done, click the "X".

My Contacts Tab
Searching your contacts has been made easier. You can now filter by list and segment on the results page. We've put in more contact management options, such as "Move all contacts to ..." and "Copy all contacts to ..." When you add contacts, you'll be able to specify values for your custom fields.

Create Tab
The "Compose a New Message" page has been slightly redesigned. We've added some new MessageBuilder™ templates. Autoresponder messages now allow for an interval of 0 days. It is much easier to create a new message based on a sent one. Simply choose "Create a New Mesage from an Old Message" on the "Create a Message" page.

Track Tab
We've added flash graphs ... and, boy, are they pretty. (Some of them even dance a little, too.) But don't worry, those of you who don't have Flash installed will still get graphs. Even these alternate graphs are an improvement over the old. We worked a lot on the layout of message statistics page, including displaying longer URLs, clicks & opens, and unhiding the "View Details" link. We've also worked on our survey reports. The navigation is simpler, and the layout is easier to read and more pleasing to the eye.

Settings Tab
The User Settings page is now layed out better and easier to use. For our agency clients out there, we've significantly improved the Client Folders interface. We also did away with the infrequently-used ability to assign subscriber limits to a client folder.

Posted by ryanallis at August 11, 2006 05:17 PM

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About this Blog: Follow the journey of entrepreneur Ryan Allis as he builds his company iContact into the worldwide leader in on-demand software for online communications, publishes his book Zero to One Million, travels the country as a speaker on entrepreneurship, explores the worlds of public policy, technology, marketing, management, leadership, venture capital, and organizational behavior, and lives a passionate life as a North Carolina entrepreneur and CEO.

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