It's 5:40am and I'm sitting at gate 18 in JFK. I've just gotten off a JetBlue flight from Salt Lake City. The brand experience on JetBlue was so good (in comparison to Delta anyway) I had to write about it.

It started at the website two nights ago getting the flight (needed to get an early flight to go to a luncheon at the Carolina Club today). The interface was easy, clean, and intuitive, and offered helpful UI elements like asking if I was flying one-way with a human-written message when I didn't select a return flight.

The experience continued at check-in. The automated check in machines had great copy--with a little toungue in cheek humor and phrases like "Hold On, We've Almost Got It" rather than "Processing Search Request."

Getting on the plane, headseats were available for $1 instead of $2 as they were on Delta. Every passenger had leather seats and 36 channels of DirectTv (on which I watched an unhealthy dose of Real World and Next). Just the experience of actually being able to watch television (regular, live television rather than pre-recorded monthly programs) on a domestic flight was refreshing.

The stewardess used friendlier language like "shut eye service" instead of "red eye flight," a complimentary "Bliss Kit" with an eye cover was provided, and a warm towel wake-up service was offered.

I'm not sure if these extras will translate into winning business results or not, but they sure are nice and will increase the likelihood I'll remember to check their web site as well as Orbitz when I'm flying.

Finally, they've got free wi-fi in the JetBlue terminal (this is clearly an obvious scheme to get people to blog about them).

So how can you make your brand experience so exceptional that it's worth blogging about?