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Blog Home > Why Aren't You Naked Yet?

April 02, 2007


Why Aren't You Naked Yet?

Wired has a great article in this month's issue by Clive Thompson titled "The See-Through CEO." It's part of a series of articles based off of the cover theme of "Get Naked and Rule the World."

The subtext is: "Smart companies are sharing secrets with rivals, blogging about products in their pipeline, even admitting to their failures. The name of this new game is radical transparency, and it's sweeping boardrooms across the nation."

The jist of Clive's article is that companies who are "radically transparent" and open are the one's who are getting the attention and customers.

We share this philosophy of corporate transparency at Broadwick. It is why we do things like put our investor pitches on YouTube, share our sales figures, are publishing a book on the company, and post things like Why We Exist on this blog.

Success is becoming more and more based on reptuation, incoming-links, and awareness (AND OF COURSE EXECUTION) and less and less on secret strategies devised in stuffy closed board rooms. We look forward to being even more open in the coming months and years.

My new BHAG -- Become the First Billion Dollar Company (in market cap) that Blogged from Day 1 in a Truman Showesque manner applied to a start-up--with the baby being little Broadwick, DOB July 2, 2003, EIN: 56-2380635.

Posted by ryanallis at April 2, 2007 05:55 PM

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About this Blog: Follow the journey of entrepreneur Ryan Allis as he builds his company iContact into the worldwide leader in on-demand software for online communications, publishes his book Zero to One Million, travels the country as a speaker on entrepreneurship, explores the worlds of public policy, technology, marketing, management, leadership, venture capital, and organizational behavior, and lives a passionate life as a North Carolina entrepreneur and CEO.

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