New York Day One: SES, NYC Tech Scene, CPC Arbitrage, Wine Futures, and Video Game Advertising
This morning at 8 I had breakfast with IntelliContact customer Matt Tornabene, CEO of the Manhattan Wine Company. We talked about the wine futures market, wine storage, and their quest to become a "NASDAQ for Wine" as well as our future plans for IntelliContact. At 10am I was interviewed with my partner Aaron by landing page guru Bryan Eisenberg on Webmaster Radio. At 2pm I had coffee with Howard Greenstein, co-founder of the nationally spreading up-and-coming Social Media Club. At 3:30pm I got on a call with Jed Carlson, VP of Marketing for ReverbNation out of Durham in the Music 2.0 space. At 4pm we went to the Incisive Media Sales office to resign for our SES NY booth space for next month. At 5:15 our CFO Tim Oakley and I jumped on a conference call with our investor partner NC IDEA. In between these events I helped man our trade show booth with Aaron, Marketing Associate Jeffrey Gray, and Director of Corporate Communications Chuck Hester. We got to talk to about 15 of our existing IntelliContact clients who stopped by the booth. We're up to 9,736 clients and are closing in on 10,000 fast.
At 6 I took a taxi down to the Starbucks on Astor Place and Lafayette St in Greenwich Village (also know as the TechBucks I am told). There I met Darren Herman, co-founder of IGA Worldwide, which does in-game video advertising through a technology that reduces required advertiser lead time by dynamically placing video and image ads within games through an existing bought-up inventory. They recently raised $18 million to go after becoming the largest in their field. There I also met 25 year old Dan Putt, who currently specializes in CPC and Affiliate Arbitrage, a fascinating if ephermeral field and the same thing my friend David Siu specializes in, who is staying at my house in Durham this week. I was to meet Dan later in the evening at the Hilton for the first time, but unbeknownst to me he was having coffee with Darren at 6pm at the same Starbucks. Small world this NYC Technology Entrepreneur Group. It seems to all center around NEXY NY, and Scott Heiferman's NY Tech Meetup group which is 3,300 strong. Darren, Dan, and I talked about in-game advertising, online advertising, customer lifetime value, customer acqusition costs, Commission Junction, LinkShare, AdBrite, AdWords, Kanoodle, MSN AdCenter, 7Search, Miva, and Yahoo Search Marketing
After the coffee I went up to Dan Putt's apartment in the Village then we rode the subway back to the Hilton, where we met up with two other young entrepreneurs. We met up with Dan's 24 year old friend Kristian, who specializes in office space brokering for venture backed companies in New York and San Francisco, and Seth Besmertnik, the 24 year old co-founder and CEO of Link Experts, a quick rising and well-backed provider of text link advertisements on major publisher web sites. The four of us talked for two hours about building companies, the New York tech scene, the differences between building a company in New York and in Durham in terms of office space and salary costs, raising money, venture term sheets, and building processes and systems within a company.
About this Blog: Follow the journey of entrepreneur Ryan Allis as he builds his company iContact into the worldwide leader in on-demand software for online communications, publishes his book Zero to One Million, travels the country as a speaker on entrepreneurship, explores the worlds of public policy, technology, marketing, management, leadership, venture capital, and organizational behavior, and lives a passionate life as a North Carolina entrepreneur and CEO.