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Blog Home > Catherine Cook from MyYearBook.com: Her iMeme

July 12, 2007


Catherine Cook from MyYearBook.com: Her iMeme

Catherine Cook, MyYearBook.com, 17 years old, starting at Georgetown in the Fall

Provacative 15 year olds cannot be the future of user generated content. YouTube capitalized on the iMeme of widgets and spread them through MySpace. The F8 platform is a logican step in empoowering content creators and developers. But programming still matters. The YouTubes and Facebooks of the world become the infrastructure for a new media company. Most viewed and favorited will not be the only standard.

There is such a thing as quality in content. A more efficient way of developing top content exists. MyYearBook has more uniques than Bebo and Hi5. We are the top Battling site. We have a tool that allows the best content to come to the top in a way that is better than most viewed.

We will see content evolve in ways that are in predictable. The days of low quality user generated content is numbered. The next big iMeme is great user generated content made possible through battles.

The growth of battles has surprised me the most. A battle is an image contest or video contest. Since we launched this in February our pageviews have grown 5x. A video battle for the best touchdown would be a way of improving the quality of touchdown video content. MyMag is a 100% user generated magazine. Teen authors that want to write about anorexia or drug abuse can do that. We are getting 3000+ comments on each article--for an author that otherwise would not have gotten exposure.

Posted by ryanallis at July 12, 2007 01:01 PM

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About this Blog: Follow the journey of entrepreneur Ryan Allis as he builds his company iContact into the worldwide leader in on-demand software for online communications, publishes his book Zero to One Million, travels the country as a speaker on entrepreneurship, explores the worlds of public policy, technology, marketing, management, leadership, venture capital, and organizational behavior, and lives a passionate life as a North Carolina entrepreneur and CEO.

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