On December 10th, 2011 I gave a TEDx presentation in Raleigh on “Creating a Better World.” I just saw the video tonight for the first time. Take a look! What do you think about it? Check out the 5 Human KPIs and Our Parents’ Report Card within. Here’s the video…

And here are the slides from the presentation:

TEDx Ryan Allis – Optimism for the Next 40 Years of Human History

My cousin’s dog Sam overlooking the sunset near Anna Maria Island tonight

West Coast Friends

1. Carly Brantmeyer for her amazing energy and photography and for introducing me to Pinterest in August!
2. Alan Mask for his musical inspiration, awesome beats and lyrics, and intensely creative Jambulance video.
3. The visionary Elliott Bisnow for building a great team at Summit Series and putting on an absolutely one-in-a-lifetime Summit at Sea in April.
4. The most amazing musician Austin Bisnow for making songs your heart can feel out of Malibu, CA and making a difference within the lives of children it with the Get Well Soon Tour.
5. Rich Halvorson for giving me a great tour of Venice Beach this summer and kicking butt with Global Fast.
6. Nathaniel Whittemore for working hard in SF-style stealth mode to create something amazing at AssetMap.

NC-Based Friends

1. The unstoppable and wonderful Jess Shorland for lighting up my life in many ways, taking me to my first Taylor Swift concert last week, and along with her partner Dara Keatts kicking butt on Pengo Loans, a peer-to-peer SME lending start-up.
2. Ryan Richards, Allie Treske, Sarah Miller, Tom Meehan and the team building Nourish International into a movement of people committed to ending extreme poverty in our lifetime.
3. Mailande Moran formerly the lead singer for Rusty the European Tour for her to-die-for singing voice not to mention her passion for making a difference in the world.
4. Aaron Houghton, Jeff Revoy, David Rasch, Tim Oakley, Sarah Stealey, Pam Rose, Kevin Fitzgerald, Ralph Kasuba, Michelle Tabares, Matt Kopac, and all the amazing 270 people working their butts off to build iContact into a great global company and leader in email and social media marketing.
5. Malcolm Young, Russ Jones, Jeff Staub, Jake Bohall, and all the folks working to build Virante into a leader in search engine optimization.
6. Rye Barcott for writing a book that changed my life – It Happened On the Way to War.
7. My friend Zach Clayton for being there for me at a key time in the Spring, telling me what it’s like at HBS, and for kicking butt with Three Ships Media this year.
8. James Rushton for being a great financial advisor and keeping me protected (not to mention a half-English man like me).
9. Neil Bagchi for being the best corporate lawyer I’ve ever known as well as awesome Nourish board member.
10. Alison Dorsey for some wonderful chats at Beyu in downtown Durham.
11. Jud Bowman for some great chats about entrepreneurship and life.
12. Rachel Weeks for having an amazing 2011 building School House into a leader in fashionable college branded apparel.

NYC-Based Friends

1. NYC-based Fabian Pfortmellier and the founders of eco-friendly apparel company Holstee for creating the most amazing company manifesto ever.
2. Bobby Bailey and Hugh Evans of the Global Poverty Project for being crazily impassioned earth shakers creatively bringing to the attention of millions the reality of extreme poverty in the developing world and what we can do about it.
3. Michael Simmons, Sheena Lindahl, and Sarah Green (in D.C.) for kicking butt building Empact, launching the Empact100 list, and holding two Future of Entrepreneurship Education Summits this year.
4. Dan Sutera for building low-cost schools in rural Africa with Impact Network.
5. Doug Akin, for inspiring many by traveling the world over the past six months! (so far he’s been to India, Sri Lanka, Maldives, Thailand, Vietnam, Cambodia, Myanmar, Laos, Ethiopia, Kenya, Rwanda, Democratic Republic of Congo, Namibia, Bostwana, Zimbabwe and South Africa).
6. The wonderful Carla Blumenthal for brightening my Thanksgiving morning by sending me the Turkey Dancer guy video!
7. The newly Boulder-based truly unreasonable Amber Rae for her amazing motivational drawings she calls Ambergrams. They can be truly life changing.
8. Antony Demenkin for his sweet freestyle rapping and being willing to jam with me in NYC.
9. Tatiana DeMaria for her amazing music videos, particularly Road to Paradise.
10. Michael Ellsberg for writing a very eye-opening article on hypomania/bipolar II and publishing a great book this summer on alternative educational paths called the The Education of Millionaires.
11. Anthony Adams for being the type of dedicated crazy man we all love, letting me stay at his place in the West Village for 12 days in July, and introducing me to the wonderful world of Priscilla Queen of the Desert on Broadway (think Australian drag queens lost in the outback).
12. The most amazing PR guy I’ve ever met, Scott Gerber, founder of the Young Entrepreneur Council for going to Egypt with me and helping launch iContact’s social media product media campaign.
13. Danny Alexander, for being what I am convinced is my long-lost male soulmate and twin, yet infinitesimally more talented as a designer and drawer.
14. James Marshall Reilly, a roommate of mine for 12 days this summer in NYC, for writing the book Shake The World
15. Stephen Cesarini for throwing an unforgettable July 4th party in Montauk this year and successfully summitting Kilimanjaro in October.
16. Simon Sinek for writing an amazing book Start With Why and spending some time together in New York City this summer. Watch his TEDx talk.
17. Laurie Davis the eFlirtExpert!
18. The amazing Montse Ferrer for teaching me how to truly love Cookie Monster and introducing me to Miss Favela’s Brazilian brunch in Williamsburg Brooklyn.
19. Lewis Howes for being able to mind-control squirrels (seriously), put on great social media webinars, and introducing me to so many great people in New York this year.
20. Kim Scheinberg of Presumed Abundance for being a friend and allowing me to host an impact investor meetup of 30 of my closest friends at her apartment in October.
21. Sheel Tyle for being the most amazing 20 year old I’ve ever met.
22. Taryn Miller-Stevens for her infectious energy and constantly encouraging me to dance.

Boston-Based Friends

1. The wonderful Emily Silberstein for opening my eyes to so many great things including the joys of Hunger Games, the cosmopolitan excitement of Mumbai, the world of African private equity, the HBS Africa Business Club and so much more.
2. Ameel Somani for sharing my excitement and passion for investing in companies in Africa over the next 50 years.

All Over The Place Friends

1. Shervin Pishevar, Shauna Robertson, Angela Mwanza, Randy Zuckerberg, Brian Gott, Zaw Thet, Sergio Fernandez de Cordova, and Elliott Bisnow (repeated) for serving with me on the 2011/2012 UN Foundation Global Entrepreneurs Council.
2. Jit Sinha, Brad Woloson, Buck Goldstein, Carter Griffin and the amazing group of mentors I have around me at iContact.
3. Shama Kabani for being an awesome friend while in Egypt and for sending the most amazing Sherwani to wear at the Nourish Chairman’s Reception this year.
4. Saul Garlick for kicking butt with ThinkImpact in it’s first year as a for-profit company.
5. The doubly-unstoppable Roey Rosenblith for having a great year with Village Energy Uganda bringing solar lamps to market in and around Kampala.
6. Elizabeth Davis for kicking butt building a leadership, hospitality, and entrepreneurship college for girls in Kigali, Rwanda called The Akilah Insitute for Women.
7. Cameron Herold for giving an awesome talk at the MIT/EO Entrepreneurial Masters Program, mentoring me from July-October, and sharing many a lesson learned as COO of 1-800-Got-Junk.
8. Jeff Calibaba for leading the class of 2011 for the MIT/EO Entrepreneurial Masters Program and all my classmates.
9. Ben Abram for showing me how to hustle with Wylan Capital by helping finance green tech companies.
10. Super social enterprise connector Martin Montero for connecting me with so many great people.
11. Daniel Epstein for being completely unreasonable, co-founding The Unreasonable Institute in Boulder, CO and having a huge vision.

Family

1. My cousin Lisa for introducing me to the world of hilarious and dirty Disney jokes over Thanksgiving dinner last night.
2. Andy Allis for being a wonderful brother and lighting up my life as a castmember of the improv troupe The Proverbial Loons at The Castillo Theatre.
3. My parents Park and Pauline for a lifetime of inspiration and lessons and not charging me rent for 18 years AND still to this day giving me a free place to stay every Thanksgiving week

This year has been a wonderful whirlwind, with still 35 days to go. Thanks to everyone who has helped make 2011 an amazing year full of so much growth for myself, iContact, Virante, and Nourish!

I’ve got a special place in my heart for East Africa, having visited there three times and with investments in Pengo Loans and Think Impact, both with operations in Kenya. After visiting the Kibera slum in Nairobi in 2009 to see the work of Carolina for Kibera, I feel especially for those who are living day-to-day in the slums of Nairobi and other parts of the developing world.

Today in a Nairobi slum called Sinai a fuel pipeline starting leaking. Immediately hundreds of people gathered around, grabbing every container they could to capture the fuel. Soon thereafter, the pipeline caught fire and exploded. At least 100 people immediately burned to death in the explosion and ensuing house fires in the densely concentrated slums. Another 120 went to the hospital with severe burns.

Below is a news video of the story from the local Kenyan NTV. Take a look at the living conditions of these communities. Often without electricity, running water, and sewage. Yes, it’s true that 39% of the world survive on less than $2 per day (a per capita income of $730 per year), and yet so few people are aware of this. For those of us in the United States living on an average of $130 per day (the U.S. per capital income as of 2011 is $47,240), this type of existence is surely hard to fathom.

And here is another video from NTV showing some of the burn videos in the hospital (warning: graphic):

Here’s the NY Times article.

On Thursday at the Smart Village Egypt outside of Cairo, I had the opportunity to give a keynote speech during the NexGen IT Entrepreneur Bootcamp award ceremony.

The winning teams were Bey2ollak, Inkezny, Supermama, and Crowdit. The team from Bey2ollak and one other team TBD will be interning at iContact in North Carolina in October. The other two winning teams will be participating in a three month Danish startup bootcamp in the Fall.

My message to the young Egyptian entrepreneurs in the room was “You can achieve anything you set your mind to.”

Mike Ducker from the Global Entrepreneurship Program at the U.S. State Department gave an introduction and then I jumped right in.

Here are my prep notes from the speech:

Intro

• Congratulations to all the teams that have participated in the NexGen IT Entrepreneur Bootcamp.
• Coming here Monday I wasn’t sure what to expect.
• The quality of the young tech entrepreneurs here in Cairo is world-class.
• The youth of Egypt have already proven their ability to affect change, and this class of tech entrepreneurs has been extremely impressive.
• I run iContact in North Carolina. We do email marketing and social media marketing software and services for small and mid-sized businesses.
• I also have a small investment fund called HumanityFund that invests in entrepreneurs who are changing the world in both the United States and in East Africa.
• I hope someday to have my first investment in Egypt.
• Today I’m going to challenge you to be a leader.
• Be a leader in in your community.
• Be a leader in your nation.
• Be a leader in changing the world.
• Entrepreneurs change the world.
• Entrepreneurship is not about making money.
• Entrepreneurship is about helping others.
• Entrepreneurship is about creating value–for your customers, employees, community, and shareholders.
• Wonderfully, the more you help others and the more value you create, the more money you will make that you can then invest in giving back and helping other entrepreneurs succeed.

My Story

• I started in business at age 11 helping senior citizens learn how to use the internet in Florida.
• I learned that word of mouth marketing is the best type of marketing you can get because it is trusted and it is free.
• At 14 I had a business creating web sites.
• I learned that you need to hire a team of people around you to scale the business.
• By 18 I was the CEO of iContact.
• I learned that if that you hire people much more experienced that yourself, amazing things can happen.
• Today iContact has 300 employees and $50M in annual sales.
• Here are the eight of the lessons I’ve learned in business in the last fifteen years.

Lessons Learned

1. Set your goals high. Write them down. Frame them. When I was 16 I wrote down the goal to build a company to 1 million in sales by the time I turned 21. At that point I was making $4000 per year designing web sites, so it was an ambitious goal. I missed the goal. On September 1, 2005 iContact reached 1 million in sales. Eighteen days after my 21st birthday. Because I set that specific definite goal, I went after figuring out how to get the people, knowledge, and resources into my life necessary to make it happen, even though I wasn’t sure how it would happen when I set it.
2. Don’t be afraid to fail. Fail your way to succeed.
3. Surround yourself only with positive people. Avoid negative people.
4. Hire people more experienced than yourself. You should never have a direct report who can’t do their job better than you could do their job.
5. Have fun. Enjoy the journey. Don’t be boring. Consciously create an awesome culture at your company.
6. Think big and think globally when you build your business.
7. There are two types of people in the world. People who watch more TV than they read. And people who read more than they watch TV. Be the second type of person. Read as often as you can. Five hours of reading per week minimum. Book recommendations: Rich Dad Poor Dad, Think and Grow Rich, and How to Win Friends and Influence People.
8. Create your business around one simple principle, “do unto others as you’d have done unto yourself.” Make every interaction you have with every employee and customer follow this principle.

Final Thoughts

• As entrepreneurs, you are all in the business of changing the world.
• Our generation can communicate and collaborate globally like none other before it.
• Work hard, collaborate.
• You can do anything you set your mind to.
• The world is watching what you do now.
• Be a leader.
• End with chant of “I’m an Egyptian. I can change the world.”

What message would you have shared with an auditorium full of future Egyptian changemakers and innovators??

I came to Cairo five days ago not knowing what to expect. I leave knowing there are world-class tech entrepreneurs here in Egypt.

In April, I learned I had been selected as one of six American entrepreneurs who would be mentors for a USAID/State Department program backed by the Danish and Egyptian governments to mentor tech entrepreneurs here in Cairo. I learned about the program from Scott Gerber of the non-profit Young Entrepreneur Council.

The program, called the NexGen IT Entrepreneur Bootcamp kicked off on Sunday in Egypt’s Smart Village, just outside of Cairo.

The Mentors

The six American entrepreneurs were:

• Jeff Hoffman, Co-founder, Former CEO of Priceline.com
• Scott Gerber, Founder, Young Entrepreneur Council
• Alexis Ohanian, Co-founder of Reddit
• Shama Kabani, CEO of Marketing Zen
• Kevin Langle, Global Chairman, Entrepreneurs Organization
• Ryan Allis, CEO iContact

We were joined by four entrepreneurs from Denmark:

• Thomas Madsen-Mygdal, Podio
• Natasha Friis Saxberg, Gignal
• Kamran Jamshidi, Marketing Lion
• Alex Farcet, Startup Bootcamp

Together, we worked with nineteen teams young Egyptian tech entrepreneurs age 18-30 on Sunday-Wednesday to help them refine their business models and pitches in preparations for the final pitch competition on Thursday. It was extraordinarily impressive to see the immense improvement in the pitches as each day passed.

The Winners

On Thursday we held the final pitch session. Each team presented for 8 minutes followed by 2 minutes of Q&A. We served as the judges, scoring each team across five category. After four hours of final pitches, the four winners were announced:

• Crowdit -A digital collaborative storytelling platform that is using real-time pictures, video, and social media reports to reinvent the way stories are told and shared online. Their first project will be called 18 Days in Egypt and provide a 360 view of the Egyptian Revolution told through the eyes of the people of Europe.
• SuperMama.me - The iVillage of the Middle East. Creating a community of mothers designed to connect and empower the women of the Middle East / North Africa region.
• Inkezny (RescueMe) - An iPhone app that enables travelers to make emergency calls (Police / Ambulance / Fire ) in any location they are traveling in the world without having to know the local emergency phone number, as well as seeing GPS directions to and phone numbers for the nearest hospitals, and posting a panic notification with location to a users social networks.
• Bey2ollak – An iPhone app that provides live user-generated reports of traffic conditions on the streets of Cairo. They already have 50,000 users shortly after launch and are working on expanding their application globally.

In addition to these four winners, I also really liked

• Balooshy – A location-based ad network for mobile content.
• Tabshora – A 37-signals like tool enabling designers to easily get feedback on design comps from customers.
• OfferQ – A social network for daily deals.

Across the board, the quality of the teams was high, nearly akin to what you might see at a Y Combinator or TechStars in the USA.

The Winners to Intern at iContact

Two of the winning teams will be coming to North Carolina in October for a three week internship at iContact. We are very excited to host them.

They will have a chance to observe every area at iContact including marketing, customer service, sales, finance, and technology. They will also have a chance to meet with investors in both North Carolina and New York City.

The other two teams will have the chance to attend the three-month Startup Bootcamp in Denmark in September, October, and November.

Creation of an Investment Fund for Egyptian Tech Entrepreneurs

On Wednesday night, we all had the opportunity to have dinner at the residence of the Danish Ambassador to Egypt.

While there, we met Hany Al Sanbaty, an Egyptian venture capitalist who runs Sawari Ventures and Flat6 Labs, an incubator and fund that is launching in Egypt in July.

We were so impressed by the quality of the Egyptian tech entrepreneurs. We wanted to do something tangible and meaningful to show our belief in that these businesses would succeed.

After discussing, members of the American and Danish delegations came together that evening to create a $100,000 pool of committed angel investment funds (which has since grown larger) to invest in the Egyptian tech companies that will come out of the Flat6 Labs incubator in the coming months. The excitement on both sides was palpable when we announced this commitment the next day at the finals. It was clear that we believed in these Egyptian entrepreneurs and were willing to back them with more than words.

Leaving Cairo

And so, after a wonderful celebratory dinner cruise for all participants on the Nile earlier tonight, now I am in the Cairo airport heading back home to the USA.

Tonight, I leave Egypt inspired. And I leave immensely impressed by what Egyptian youth can accomplish, whether it is in eighteen days in the Spring or five days in the Summer.

Hello from Boston. I’m here today for year three of the EO/MIT Entrepreneurial Masters Program.

I am excited to be heading to Egypt tomorrow as part of a U.S. State Department and USAID funded program in alliance with the Egyptian and Danish governments. I’ll be headed there with American entrepreneurs Shama Kabani, Alexis Ohanian, and Scott Gerber of the Young Entrepreneurs Council.

We’ll be mentoring 48 young Egyptian tech entrepreneurs ages 18-30 in Cairo with the NextGen IT Entrepreneurs Bootcamp and judging a business plan competition. Four of the winners will be coming to the US in October to intern at iContact for three weeks. I’m passionate about using business, technology, and entrepreneurship as tools to make a positive impact in the world, so this will be a great opportunity to see Egypt and work with great tech entrepreneurs in an exciting part of the world.

This will be my fourth trip to Africa, but first in North Africa. In about 5% of my spare time, I invest in tech entrepreneurs in the US and Africa via the Humanity Fund, so when I was asked to go by Scott Gerber I knew it would be right up my alley.

Egypt is passing through a very significant time in it’s history and it will be fascinating to be there. Quoting one of the participants in the program, “Egypt holds an important place in human history as one of the birthplaces of commerce, and the knowledge and experience of Egyptian business people will lead to many exciting and valuable products, services, and innovations for years to come. This is a great time for Egypt to truly shine.”

Here’s some additional info on the program. More blogging to come as I’m there…

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NexGen IT Entrepreneurs Boot Camp
Background

The NexGen IT Entrepreneurs Boot Camp, is a collaborative effort by the Government of Denmark, the U.S. State Department’s Global Entrepreneurship Program, the United States Agency for International Development’s Egypt Competitiveness Project, and the Technology Innovation and Entrepreneurship Centre, affiliated with the Ministry of Communication and Information Technology. The NexGen IT Boot Camp is a series of training events that includes a Business Plan Awareness Class and an IT Master Class. The later will be taught by US and Danish Delegates in which prizes will be awarded to four winning teams. Two of the winning teams will travel to the US in October to intern at iContact, a very rapidly growing American tech company.

More on the US internship @ iContact

The US internship will be with iContact in October. iContact is based in Raleigh, NC and is working to make email marketing and social marketing easy so that small and midsized companies and causes can grow and succeed. Founded in 2003, iContact has more than 300 employees and more than 700,000 users of its leading email marketing software.

As a B Corporation, iContact utilizes the 4-1s Corporate Social Responsibility Model, donating 1% of payroll, 1% of employee time to community volunteering, 1% of equity, and 1% of product to its local and global community as part of its social mission. iContact works hard to maintain a fun, creative, energetic, challenging and caring company culture. The Triangle Business Journal has named iContact one of the best places to work. The company has been listed on Inc. 500 3 years in a row and its founders Ryan Allis and Aaron Houghton were selected by Inc. Magazine 30 under 30 in 2009.

Two of the winning winning teams, composed of two individuals, will win the opportunity to gain critical knowledge of how to grow a business during a three weeks internship at iContact in Raleigh North Carolina. The iContact internship will be an entrepreneurial rotation in which the interns will learn about the critical parts of the business including marketing/sales, IT, customer service and finance. The internship is paid for by USAID through the Egyptian Competitiveness Project (ECP).

Tonight I gave the graduation speech at the Leadership Triangle College Edition graduation that nineteen amazing local college students from Duke, UNC, NC State, NCCU, Shaw, Meredith, St. Augustine’s, and Peace college have participated in. In preparation for the speech I wrote down “12 Life Lessons” I’ve learned in the last ten years. I only mentioned a handful of them during the actual speech, but here are the prep notes…

1. Surround yourself with people you like and admire. You are who you surround yourself with. It pays to choose the people you surround yourself with carefully.
2. Put positive thoughts into your head. The internal message that you tell yourself over and over becomes reality. Thoughts become things. Don’t be insecure. Be confident. YOU ARE AMAZING! You are all here because you are brilliant. Life is a wonderful opportunity. Believe in your power to do good.
3. Laughter is the best medicine for stress. Laugh at yourself often. Find what is funny in whatever situation you’re in.
4. Take time to think about and write down your goals and frame them!!! Set bigger goals than you think are actually possible to achieve and try to hit about 50% of them. If you’re hitting more than 50% of your goals, they’re not ambitious enough!
5. Don’t worry about what other people think about you. Just be yourself.
6. Travel the world at every opportunity you get. Take an interest in what’s going on in the world. Know about the tremendous opportunities in Asia, Africa, Central America, and South America.
7. Build authentic relationships in which you give. Don’t build fake relationships.
8. To find a job, stop sending resumes out blindly! Just find 5 people who you want to be in 20 years who have accomplished what you want to accomplish and build an authentic relationship with them at least a year before you need a “job”. Start by offering to take them to coffee or lunch and keep asking 1x per month until they say yes .
9. Don’t take a normal job. Only take a job working with great people doing something you really enjoy doing.
10. Find something you’re passionate about that you love doing that you enter the “flow state” when you do it, then figure out how you can create value (and maybe make money) doing that!
11. Save and invest money whenever you can and never ever go into debt for something you don’t need. Make your money work for you.
12. Spend more hours reading than you do watching TV! Book recommendations: Think and Grow Rich, Rich Dad Poor Dad, and How to Win Friends and Influence People.

What do you think?? What key life lessons have you learned in the last ten years?

iContact is announcing iContact Free Edition today – a no cost version of our email marketing and social marketing tool designed to enable more individuals, community organizations, and small businesses to grow and succeed using the power of easy online marketing tools.

Here’s the video announcement…

For more info, take a look at the iContact Blog Post – Helping More Companies & Causes Succeed with iContact Free Edition.

iContact Free Edition:

• Is available for anyone with up to 500 subscribers on his or her list and who wants to send up to 2,000 emails per month
• Allows anyone to manage his or her list of contacts; use our professionally designed templates; send email and social messages; and track opens, clicks, and social views
• Includes 24 premium designer templates in addition to a library of basic templates
• Includes social media integration with Facebook and Twitter, free iPhone and Android apps, and a built-in survey tool
• Includes chat and email support

You can give iContact Free Edition a try at www.icontact.com.

Here’s an excerpt from the blog post Aaron and I wrote as co-founders on the iContact blog this morning…

“We want iContact to become a great global company someday–a great company that is passionate about customer success, building easy online marketing tools, and social responsibility.

And so today we have an exciting announcement that we believe enables iContact to help more companies and causes succeed.

We’re proud to announce iContact Free Edition, a no-cost version of our email marketing and social marketing tool.

We believe that everyone needs a chance. As two entrepreneurs who set out to build a company while still in college, we can’t count the number of people who helped us get started.

For individuals, community organizations, and small businesses that are just starting out, we believe email marketing and social marketing should be free, easy to use, AND backed by great customer support.

Whether you use iContact Free Edition, iContact, or iContactPlus, we’re passionate about your success.”

Finally, here’s an awesome photo from a helicopter yesterday afternoon of our employees preparing to announce iContact Free Edition to the world by spelling out the word ‘free’ in our courtyard…

Here’s a short except from the article “The CEO Job Description” that I’m slowly writing over the course of a couple months whenever I have a few moments…

CEO Role #1: Set Your Mission, Vision, and Purpose (MVP Statement)

Why does your company exist? What is the problem you are trying to solve? Where are you going in the future? In order to keep your growing team on the same page you should define (and put up on visible flat screen monitors if you can) your purpose, mission, and vision.

What’s the difference between a purpose, mission, and vision. Mission is the WHAT, the vision is the FUTURE, and purpose is the WHY.

Mission – Your company’s mission is the WHAT you are trying to achieve

• iContact’s Mission: Making online marketing easy so companies and causes can grow and succeed.

We also have a “specific what” that is a quantitative mission. We call this our 2020 mission, which is “to become the largest global provider of software and services that make online marketing easy so companies and causes can grow and succeed.”

Vision – Your company’s vision is the description of the FUTURE

• iContact’s Vision: Build a great global company, based in North Carolina, for our customers, employees, and community.

Purpose – Your company’s purpose is the WHY behind what you do what you do.

• iContact’s Purpose: Create value for our customers, employees, community, and shareholders while having fun and serving as a model for what a high-growth venture-backed company can become in terms of social and environmental responsibility.

Here’s an early excerpt from the article “The CEO Job Description.” It’s an early “unfinished” version that I’m just getting out there because I can’t stand writing sitting on a computer doing nothing . Enjoy!

On the topic of building culture, take a look at this News & Observer article on iContact’s office space if you haven’t seen it yet… http://www.newsobserver.com/2011/03/16/1056612/going-all-out-to-make-the-office.html

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Excerpt from “The CEO Job Description” by Ryan Allis

CEO Role #2: Defining Your Culture

One key role of the CEO is to set the tone for the culture of the organization. Fish rot from the head down. How you act and the words you use will have a big impact on your ability to recruit the best and brightest and create an unforgettably wonderful work environment to retain your superstars. So will how your senior team acts and the words they use.

So, what the heck is culture anyway?

A culture is the set of unique activities that a group of individuals do that differentiate them from another group of people. These groups could be called tribes. So what it is that your tribe does that differentiates them from your competitor’s tribe? What are your unique tribal traits (UTTs)?

Culture (n.) - the set of unique activities that a group of individuals do that differentiate them from another group of people.

Defining your company culture clearly can attract the type of people to your tribe that you want, in turn creating a more passionate team who then create wow products and provide wow service to your customers, ending the cycle in creating a base of loyal customer evangelizers.

Culture is something that must be authentic. It can’t be faked. But it can be guided over time by hiring people that align with the values you hold dear and holding them accountable to living these values.

There is a three step process to begin to define your culture as CEO:

1. Define your unique tribal traits
2. Define your values
3. Define the actions you take to support your tribal traits and values

Step1 in Building Culture: Define Your Unique Tribal Traits (UTTs)

Step one in defining your culture is defining the words that you want to describe your culture that are inherent in your team DNA. In August 2010 we went through an exercise during a monthly Culture Committee Meeting at iContact. We asked a cross-section of our employee base to write down the five words that they would use to describe our culture. The five words that came up the most frequently in the group of employees were:

• Fun
• Creative
• Energetic
• Challenging
• Community-oriented

Great. Now we knew how team members described our company culture. At least according to our tribe, we were MORE fun, creative, energetic, challenging, and community-oriented than most other companies. These were our Unique Tribal Traits, our cultural DNA. This process gave us critical knowledge about our culture and how to invest in it.

What are your company’s UTTs?

Step 2 in Building Culture: Define Your Values

Step two in defining your culture is defining the values you and your company holds dear.

Values – Your company’s values are the unique precious behaviors you want your team members to hold dear and go above and beyond in bringing to life. For a value to be a company value you must be willing to fire someone if they didn’t display that behavior. You should have no more than five values so they can be remembered. Ideally you’d have an acronym that can be pronounced to correspond with your values. Avoid generic values that everyone uses that don’t actually differentiate (honesty, integrity) and ensure your values start with verbs and not nouns. Most people think values are things. Values aren’t things they are behaviors.

iContact’s Five Values (WOWME):

• Wow the Customer
• Operate With Urgency
• Work Without Mediocrity
• Make a Positive Wake
• Engage as an Owner

Step 3 in Building Culture: Define The Actions You Take to Support Your Tribal Traits & Values

Step three in building your culture is defining the actions that you take as a company that support your cultural descriptors and values.

We’ve learned a lot about consciously building culture as the company has grown from awesome companies like Zappos and Google.

Here are some of the things iContact does to help us live up to our tribal traits:

Fun, creative, & energetic:

• We have Cool benefits like monthly massages for employees, free drinks, monthly lunches, annual car washes (along with the standard health, 401(k) matching, and options)
• We hold a quarterly high-energy team kick-off with costumes to share, align, and celebrate
• We hold new employee graduations in full regalia with pomp and circumstance
• We have a 17′ slide that goes from the game room to the product and marketing area
• We divided our two floors into the northern and southern hemispheres (with the slide between them). The continents of Africa and South America are on floor two and Europe and North America are on floor three. Each continent has four region. Each region has a team leader. Each regional area has designed their space and conference rooms to be representative of their region of the world including turning cubes into African huts in the Serengeti and mounting taxidermied moose in Eastern Canada.

Challenging

• To work at iContact you must be passionate about serving the customer and working hard. We are a high-growth internet company and recruit the best and brightest. We very much are a performance-based meritocracy and those who perform well stay and grow.

Community-oriented

• We are a purpose-driven company and B Corporation
• We have a 4-1s Corporate Social Responsibility Program. We give 1% of equity, 1% of product, 1% of payroll, and 1% of time back to the community.
• We give each employee an added 2.5 days off every year to volunteer in the community, tracked via a tool called VolunteerForce

Define The Actions That Support Your Values

In our annual performance review process and in every coaching conversation we refer to our values and give each employee a 1-4 ranking on how they are doing in living up to the value. (1=red, 2=yellow, 3=green, 4=supergreen).

Noting that some of these are aspirational and still being perfected, other actions that we work on taking at iContact to support our WOWME values are:

Supporting Actions to Wow the Customer

• We work to create an unforgettable overall customer experience.
• We take complicated things and make them simple through design and UI.
• We make the product experience unforgettable.
• We make the service experience unforgettable.
• We work to highlight the customer’s success in everything that we do.

Supporting Actions to: Operate with Urgency

• We use the agile development methodology on a ten week release cycle so we can get new features to market quickly.

Supporting Actions to Work Without Mediocrity

• We put out quality work that is engineered for scale.
• We put every new team member through company training and product training to share with them our values.
• Every year all new managers go through our Managerial and Leadership Training (MALT) Program.
• We don’t accept mediocrity as leaders and managers.
• We move people out of the organization that are not performing well.

Supporting Actions to Make a Positive Wake (similar to actions to making us community-oriented)

• We ensure team members build people up
• We are a purpose-driven company and B Corporation
• We give back through the 4-1s and VolunteerForce
• Our employees receive an extra 2.5 days of PTO for volunteering each year
• Our internal and external communications are fun, creative, and energetic
• We have a slide in the office and decorate the office like our sixteen geographic regions to further creative thinking

Supporting Actions to: Engage as an owner

• Every employee receives options to be able to become a shareholder
• We act like owners because we are owners.

So what actions will you take to ensure you and your team members live your values?

In Summary

So, in review, the three step process to begin to define your company culture as CEO is:

1. Define your unique tribal traits (UTTs)
2. Define your values (precious unique behaviors)
3. Define the actions you take to support your tribal traits and values.

What is your company culture like? What are your unique tribal traits? What are your values? And what actions will you be taking to define and build your company culture as you grow???