Comments on: The False Tradeoff Between Financial & Social Responsibility http://www.ryanallis.com/the-false-tradeoff-between-financial-social-responsibility/ Fri, 06 Feb 2015 13:14:23 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Go Green Plus » ‘The False Tradeoff Between Financial & Social Responsibility’ by iContact CEO Ryan Allis by http://www.ryanallis.com/the-false-tradeoff-between-financial-social-responsibility/comment-page-1/#comment-905 Go Green Plus » ‘The False Tradeoff Between Financial & Social Responsibility’ by iContact CEO Ryan Allis by Wed, 28 Sep 2011 21:05:34 +0000 http://www.ryanallis.com/?p=912#comment-905 [...] here for the full piece by iContact Founder and CEO, Ryan [...] [...] here for the full piece by iContact Founder and CEO, Ryan [...]

]]> By: Nicholas Gower http://www.ryanallis.com/the-false-tradeoff-between-financial-social-responsibility/comment-page-1/#comment-810 Nicholas Gower Tue, 11 Jan 2011 20:06:52 +0000 http://www.ryanallis.com/?p=912#comment-810 The HIP Investor: Make Bigger Profits by Building a Better World” by R. Paul Herman http://bit.ly/HIPinvestorBook Very compelling book that touches on Impact Investing, as well as business fundamentals that are improving Society as well as targeting Profit. The HIP Investor: Make Bigger Profits by Building a Better World” by R.
Paul Herman

http://bit.ly/HIPinvestorBook

Very compelling book that touches on Impact Investing, as well as business fundamentals that are improving Society as well as targeting Profit.

]]> By: Justin http://www.ryanallis.com/the-false-tradeoff-between-financial-social-responsibility/comment-page-1/#comment-619 Justin Fri, 03 Sep 2010 13:19:51 +0000 http://www.ryanallis.com/?p=912#comment-619 I like that you are thinking about this, Ryan. My personal belief (I’m not saying it’s true and I don’t have any hard evidence to support it) is that what customers care about isn’t necessarily how much social good you are doing or have done in an absolute sense; rather, they care about how <i>well-intentioned</i> they perceive you to be relative to the alternatives. I’d say that social investment and financial returns have a positive association if only because social investment is correlated with perception of good intentions, but the relationship is likely non-linear (I'm thinking inverted-U shape) and depends heavily on the type of social investment. When it comes to picking between many email marketing companies, I’d say that, all else equal, I would choose the one that I perceived to have the best intentions, and I would probably be willing to pay a decent premium for it – not necessarily because I would feel good about where my dollars were going but because I would feel that I could trust the company. I like that you are thinking about this, Ryan. My personal belief (I’m not saying it’s true and I don’t have any hard evidence to support it) is that what customers care about isn’t necessarily how much social good you are doing or have done in an absolute sense; rather, they care about how well-intentioned they perceive you to be relative to the alternatives. I’d say that social investment and financial returns have a positive association if only because social investment is correlated with perception of good intentions, but the relationship is likely non-linear (I’m thinking inverted-U shape) and depends heavily on the type of social investment.

When it comes to picking between many email marketing companies, I’d say that, all else equal, I would choose the one that I perceived to have the best intentions, and I would probably be willing to pay a decent premium for it – not necessarily because I would feel good about where my dollars were going but because I would feel that I could trust the company.

]]>