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Blog Home > When I Was 21

August 13, 2006


When I Was 21

Tomorrow I turn 22. While the difference between today and tomorrow is negligible, I find meaning and opportunity in the new denotation. These past twelve months have been extraordinary—full of learning, happiness, and challenge. There were moments of sublime contentment, overwhelming joy, and maddening disappointment. Thank you so very much to the countless people who have helped me over the past few years get to the point I am today.

Below is a review of my goals for the past year and my goals for the upcoming year.

My Goals for the Past Year

Here were my goals for age 21 and how I did:

Get IntelliContact Pro to 5,000 clients (currently 2539)
We ended up with 5,265 clients, and changed the name of the product to just IntelliContact, dropping the Pro. It’s amazing to think we’ve more than doubled in size in 12 months.
Get net new clients above 250 for IntelliContact Pro (currently 172)
We ended July with 266 net new clients during the month. With the 4.0 launch on Friday and the expanded marketing campaign, we are on track for August, however, to get 550 new clients with net new around 425!
Build IntelliContact Sales Force
We now have three salespersons—Rick, Jonathan, and Rob and expect to expand our sales team significantly in the next year.
Launch AntiPovertyCampaign.org
Last September I launched antipovertycampaign.org as a blog covering all things related to economic, health, and opportunity poverty. So far there have been 73 posts from myself and team members Jen Monroe, Joel Thomas, Moffat Thomas, and Joan Maina reporting from the United States, Argentina, Mali, Uganda, Botswana, and Kenya. We've also posted a mission and our 13 beliefs.
Get to #1 in Google for "Entrepreneurship" (currently 3rd)
My web site on entrepreneurship, www.zeromillion.com, is now #1 in Google when you search for entrepreneurship, allowing it to grow to have 160,000 unique visitors per month, 6,254 members, and 3,315 individual articles on business, entrepreneurship, and marketing. Let's hope it stays there!
Raise $1.5 million of VC for Broadwick
Broadwick ended up raising $500,000 in convertible debt from the Durham VC firm NC IDEA in May—which is all we needed at the time. We may choose to raise additional funds in the future, but have no need to presently.
Pay off house by December 31, 2005
I decided to not pay off the house, after learning of the advantages of continuing a mortgage payment (if you can make more than your interest rate in your own investments then it often makes more sense to not pay off the mortgage). I probably still will when able just for an added layer of security, or perhaps instead purchase another property in D.C., England, or Boston.
Build UNCstudent.com to 6,000 users (current 1173)
This was a project that I began back in 2002 when starting as a Freshman at UNC-Chapel Hill that was essentially a web discussion forum for UNC students. In September 2002, the site took off and immediately got a few thousand users. Unfortunately, I did not have access to the technical experience at the time to be able to scale the site with the number of users we had. I also lacked vision in naming the site uncstudent.com instead of unc.student.com. Had I taken a bit of risk and purchased Student.com and figured out a scalable model, it might just have become what Facebook has instead become. In August 2005 my friend Kyle Powers and I decided to relaunch the site with the hope it could still reach its original vision, but the project ended up dead in the water as I quickly realized I had much more important business ventures to focus on and Kyle found out just how much time being a Chemistry major at UNC took.
Build Virante to $55,000 per month (was $28,000)
Virante lost its largest client in December which significantly hurt the company for a few months. We were able to maintain all of our staff and have since added many new clients. We’ve grown from 5 employees to 11 employees and have recently added Bob Misita, Jeff Buechler, and Chris Doran to the team as Virante positions itself to reach its mission of becoming the largest search engine optimization and web marketing firm in the world over the coming years. It looks like we’ll be very close to reaching our $55k sales goal this month.
Build GHC to $330,000 in monthly sales
GHC unfortunately ended up bringing Virante into arbitration. A settlement was reached in March.

My Goals for Age 22

  1. Grow IntelliContact
    Get IntelliContact to at least 10,560 clients (Currently 5,265). Double our current client count. This will require 438 net new clients per month.

  2. Grow Virante
    Get Virante to $150,000 in monthly sales (Currently $50,000). Utilize the new momentum we have with our new growth strategy to triple the size of the company over the next 12 months.

  3. Get Zero to One Million Published.
    Get the new version of my book Zero to One Million: How to Build a Company to $1 Million in Sales published by a top tier business book publisher. I’ve been able to get an agent and we’re in the middle stages of working on a deal to get a “real” publisher to get the book out there and into mainstream bookstores.

  4. Continue Education
    Do 2-3 independent studies at UNC to get additional credits toward graduating. I currently have 81 credits. I intend to go back to UNC in 3-4 years after I’m done with what I’m working on currently in order to get my B.A. in Economics. Getting additional credits to knock out some econ requirements will help.

  5. Create More Jobs
    Create 43 new jobs (total of 43 so far). I’ve found that one of the most fulfilling aspects of being a business owner is being able to create jobs. Broadwick currently has 32 employees and Virante has 11. I’d like to be able to double the number of jobs the companies have created by this time next year. We currently support 21 babies between the two companies!

  6. Travel Outside the Country
    Travel outside the U.S. at least twice. I didn’t get a chance to get out of the country this past year. I’d like to make my first trip to Asia when I go to Japan in March for an Young Entrepreneurs’ Organization conference event. I’d like to also make it to Dubai, China, Nigeria, or Kenya.

  7. Build Strong Relationships
    Have fun and build quality relationships with many different people. In the past I’ve sometimes focused on business too much (and computer screens) rather than people. I’ve made efforts to grow as a person over the past year and interact as a more full and present human being. I hope to be able to continue to build strong relationships over the next 12 months and make many deposits into the relationship bank accounts I have with the most important people in my business and personal lives.

  8. Figure Out What's Next
    Continue to research what's next for me after Broadwick and UNC. While I have quite a few more years left doing what I’m doing now, which may turn into many more years depending on how things go, I would like to return to UNC one day to finish the one year left I have to earn my undergrad degree. After UNC, I’ve been thinking a lot lately about the possibility of joining the Navy as an Intelligence Officer for 4-5 years. I’ve also considered working for the State Department or doing Americorps or the Peace Corps. I’m currently evaluating what I can do best that will maximize the learning, experience and connections that I can gain while serving the country in some way for a few years during my 20s. After the Navy, I would very much like to do a MPP/MBA joint degree at Harvard's Business School and Kennedy School of Government for 3 years, and then get back into business for 15 years or so and take my shot at creating a billion dollar company and taking it public. Eventually, around age 45 I'd like to get into politics and perhaps make a run for U.S. Senate.

Thank you very much to the people who have helped me learn and grow over the past 12 months including but not limited to...

Andrew Allis, Sr., Pauline Middleton Allis, Andrew Allis, Jr., Erin Mulfinger, Bonnie Mulfinger, Carl Mulfinger, Mark Mulfinger, Marti Kiely, Steve Kiely, Aaron Houghton, David Roth, David Rasch, Tim Oakley, Brandon Milford, Malcolm Young, Bob Misita, Russ Jones, Jeff Staub, Amber Neill, Robert Plumley, Chuck Hester, Merrette Moore, Jinan Glasgow, Bill Laughlin, Peter Nyberg, Scott Korbin, Sriya Chari, Brett Watkins, Anne-Marie Comeau, Sindhura Citineni, Alex Hardy, Kyle Powers, Phil Gennett, Jen Monroe, Jen Coneski, Nichole Hillstrom, Tiana Lawrence, Jud Bowman, Buck Goldstein, Ted Zoller, David Jones, Jason Caplain, John Glushnik, Scott Heiferman, Merrill Mason, and Robin Merritt.

I’ve been alive 273 months now! Here’s to the next 819.

Posted by ryanallis at August 13, 2006 11:20 PM

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About this Blog: Follow the journey of entrepreneur Ryan Allis as he builds his company iContact into the worldwide leader in on-demand software for online communications, publishes his book Zero to One Million, travels the country as a speaker on entrepreneurship, explores the worlds of public policy, technology, marketing, management, leadership, venture capital, and organizational behavior, and lives a passionate life as a North Carolina entrepreneur and CEO.

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